My Little Roo

My Little Roo started as an idea back in 2001, when founder Kelsey Clark became a mother to her oldest son, Aidan. Kelsey soon recognized that the ubiquitous Baby Bjorn-type front carrier, while brilliant in its basic design, lacked style and function. With this in mind, she set out to create a fashionable line of designer slipcovers that would add style and function to the front baby carrier while also prolonging the usable life of the carrier by reducing the need for washing. She added function by incorporating a front pocket that can easily stow your blackberry, cell phone, cash, credit card, or that pacifier that's always getting lost. Embracing her design philosophy and a company that would accomadate her commitment to family, her creation was finally born in 2008.

Kelsey also took the environment into consideration by seeking out the softest washable vintage recycled chenille, along with the coziest cotton in an array of retro- and vintage- inspired fabrics. My Little Roo baby carrier slipcovers are a breeze to put on and take off, can be machine washed, are made in the USA, and are packaged by hand with recycled gift boxes. Your cover will arrive ready to give at a gift at your next baby shower!

As a mother of three young boys, creating a family-centered business from home was a priority for Kelsey. Born and raised in California, she has a close-knit family. Diligence, hard work, and the importance of family were core values Kelsey learned as a child, and which she carried into her professional pursuits. Kelsey worked for several years at DreamWorks and Universal Studios as a personal assistant to a renowned film director. The job became non-conducive to raising a family, so, two years after having her first son, she decided to stay at home to raise him. Kelsey married her husband, Aaron, in 1995. Together they live in Pacific Palisades California, with sons Aidan (7), Brennan (3), and Vance (11 mo), who are her greatest creations and ongoing sources of inspiration.